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Good search engine rankings are a top priority for most ecommerce
web sites. The ease or difficulty of achieving good search
engine placement typically depends on the number of web sites
that are competing for the same keyword placement and how
well your competitor's web sites are optimized for search
engines. There are other factors such as link popularity,
but that is another subject. In any case, the more relevant
content that you have on your site, the better your chances
are of being found. Increasing the amount of relevant content
increases your search engine exposure, especially if it is
optimized for
search engine keyword ranking.
Writing Effective Copy -
Once people reach your web site, you want to keep their interest
and draw them in further. You need to write strong, persuasive
copy and create attractive, effective visuals. You should
almost always do most of the writing before designing the
web pages.
Many experts cite the AIDA formula: Attention, Interest,
Desire, Action. This is expanded here to ten points.
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1]
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Catches the reader's attention with something relevant
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2]
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Addresses the reader's fears, anxieties, and/or aspirations
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3]
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Offers to solve the reader's problem, in the most specific
terms possible
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4]
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Stresses specific benefits to the user - not the features
that lead to those benefits
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5]
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Shows the consequences of a failure to act
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6]
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Provides the reader with a chance to acquire something of
clear value - but (according to most theories) only for a
limited time
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7]
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Pulls the reader toward an immediate action step
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8]
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Includes solid, substantial validation of your claim by someone
else (a customer, an expert)
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9]
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Backs up claims with comparisons to competitors
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10]
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Provides the necessary order form or contact information
to allow the reader to move forward.
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Optimize Content - After
writing your text content, we recommend that you optimize
it for best search engine indexing. This can be a tricky
task. Many times the best keyword optimization negatively
affects readability. Usually it takes some juggling of the
words to achieve a good balance. We recommend that you use
a program like WebPosition Gold to optimize your text while
developing it, and again after the actual pages have been
created.
Download
a free WebPosition Gold trial today!
We offer complete ad copy writing and optimization
using WebPosition Gold.
For more information or a free initial consultation, contact
us.
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